Web Shoppers Plan to Use Social Media and Mobile This Holiday Season

“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman.

And what will they be looking for? Deals, gift ideas and wish lists. This is a great opportunity for brands to engage with women. Make sure you are on her wish lists and implement clever ways to have her share your coupons.

According to e-MarketerDeloitte found that, overall, 17% of consumers would use social media during their holiday shopping this year. And just over one-half of that group was ages 18 to 29.

Deloitte found even more consumers—19%—plan on using the mobile channel for their holiday shopping. Most will be looking up store locations, and one-quarter plan to make a holiday purchase over mobile.

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s