“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman.
And what will they be looking for? Deals, gift ideas and wish lists. This is a great opportunity for brands to engage with women. Make sure you are on her wish lists and implement clever ways to have her share your coupons.
Deloitte found even more consumers—19%—plan on using the mobile channel for their holiday shopping. Most will be looking up store locations, and one-quarter plan to make a holiday purchase over mobile.